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Australians are being encouraged to experience ‘a different kind of outback’ in Broken Hill and its surrounds through a new marketing campaign launched by the NSW Government today.
It’s Out There has been developed by the Government’s tourism and major events agency Destination NSW in collaboration with Broken Hill City Council and Central Darling Shire.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the campaign is designed to drive visitation to the region and encourage longer stays.
“Many people have heard of Broken Hill but what they don’t realise is how many incredible, quirky and diverse experiences this region has to offer,” Mr Ayres said.
“This marketing campaign will showcase Broken Hill and the Central Darling region as a ‘different kind of outback’ – one that is full of spirit, history, diversity and character to explore and uncover. In addition to its striking landscapes, this region has a strong community of incredible artists, a vibrant drag culture and a unique Aboriginal cultural heritage.
“The NSW Government recognises the importance of supporting communities in rural and regional NSW – particularly those that have been affected by drought or bushfires – and one of the best ways we can do that is by motivating people to book a trip to regional NSW, where they stay and spend locally.”
Minister for Western NSW Adam Marshall said that while towns in the region continue to deal with the impacts of drought, it has never been more important to visit these areas, and provide a cash injection to local economies.
“Whether you’re from the bush, or from the city, there has never been a better time to explore what Broken Hill and the wider Central Darling region has to offer,” Mr Marshall said.
It’s Out There targets couples aged 45 to 60 years and is designed to inspire them to visit Broken Hill and the Central Darling region as a holiday destination.
Broken Hill City Council Mayor Darriea Turley AM said, “Broken Hill City Council has been very keen to get out there and pursue strategic marketing and this campaign will show the world that we can provide a unique and genuine outback experience in the Far West.
“I believe we offer a level of authenticity that is unmatched in the tourism market and our product is showcased perfectly in this campaign.
“This project represents months of hard work between Destination NSW and our respective Councils, and we’re all very excited for it to hit the market and drive tourism to our region.
Central Darling Shire Council Administrator Bob Stewart said, “This marketing campaign reveals the landscape and cultural features that our Shire has to offer, with the opportunities to learn about Indigenous culture, early European history and explore the vast area in which we live, work and play.
“I encourage anyone who has never been here before – come and see it for yourself – you will be surprised and enchanted.”
Broken Hill City Council contributed $120,000 to implement the campaign, which Destination NSW matched through the Regional Tourism Fund (RTF). Central Darling Shire contributed $170,000 from the Menindee Support Package, resulting in a total campaign budget of $410,000.

The NSW Government welcomes the Report of the Special Commission of Inquiry into the Drug “Ice” and thanks the Commissioner, Professor Dan Howard SC, and his team for their extensive work.
Health Minister Brad Hazzard said the report’s 109 recommendations are being considered by the Government in consultation with stakeholders, except five recommendations the Government has already indicated it does not support.
Those five recommendations are:

• 51 – additional medically supervised injecting centres
• 53 & 54 – substance checking
• 80 – ceasing the use of drug detection dogs
• 97 – needle and syringe programs in correctional centres.

The report of the Special Commission of Inquiry into the Drug “Ice” puts forward a broad range of health, social and criminal justice issues, which require a whole-of-Government response across portfolios.
“The Government wishes to acknowledge all those with lived experience, their families and friends, along with the broad range of experts, health practitioners and service providers who contributed to the Special Commission,” Mr Hazzard said.
“The Government will consider the remaining recommendations from the Inquiry in consultation with stakeholders and will prepare a final response before the end of the year.”
The NSW Government’s interim response is now publically available online.
In 2019-20, the NSW Government is investing $231.6 million on preventing and treating harms associated with drug use and ensuring people have access to the care and support they need.
This includes the $11 million investment in 2015 over four years to specifically address the problem of crystalline methamphetamine ‘Ice’, with $7 million to enhance existing programs and establish new Stimulant Treatment Programs; and $4 million to purchase non-government treatment services in rural and regional NSW.
The Government already has a range of measures in place to address alcohol and other drug-related harm in NSW, including “Ice”, and remains committed to considering any further measures to reduce its use and impact on individuals, their families and the community.
The Special Commission’s report identifies that many of the initiatives already in place to deal with the use of alcohol and other drugs are working.
Please find the Special Commission of Inquiry Report and the Interim Government Response here: www.dpc.nsw.gov.au/iceinquiry

A significant barrier preventing child sex offenders from being held to account and leading to ‘unwarranted acquittals’ will be removed under landmark reforms introduced into NSW Parliament.
Attorney General Mark Speakman said NSW is the first Australian jurisdiction to introduce agreed legislation enabling greater admissibility of tendency and coincidence evidence, such as evidence about an accused person’s tendency to have a sexual interest in children.
“These crucial reforms will help deliver justice for survivors of child sexual abuse – one of the most despicable and damaging crimes to confront the justice system,” Mr Speakman said.
“NSW has led the way on this reform, spear-heading a consistent response with the Commonwealth Government and relevant states and territories to key findings of the Royal Commission into Institutional Responses to Child Sexual Abuse.”
The Royal Commission heard about many criminal proceedings in which evidence of an accused person previously offending against children was ruled inadmissible due to courts’ concerns that it may unfairly prejudice the accused person.
The Royal Commission found the exclusion of this kind of evidence led to cases of unwarranted acquittals in child sexual offence proceedings, and recommended law reform to facilitate greater admissibility of this evidence.
“While maintaining an accused person’s right to a fair trial, these reforms will help to ensure that offenders don’t evade justice through the exclusion of relevant evidence,” Mr Speakman said.
“We can’t undo the horrors of the past, but we can make sure that our legal system offers a fairer and more effective response for victims and survivors.”
The Evidence Amendment (Tendency and Coincidence) Bill 2020 introduces a new rebuttable presumption that evidence of a defendant having a tendency to have a sexual interest in a child or children will have ‘significant probative value’ to the relevant proceedings, as well as limiting what courts can consider in rebutting that presumption.
The reforms will also lower an additional threshold for the prosecution to use tendency and coincidence evidence against the defendant.
Uniform Evidence Law jurisdictions, including NSW, agreed to implement a Model Bill at the Council of Attorneys-General meeting in November last year, following a two-year development and consultation process led by a NSW working group.
Child Abuse Royal Commissioner Robert Fitzgerald AM said consistent, nationwide reform on this issue was one of the most important recommendations of the Royal Commission.
“Over many years, Australia’s criminal justice system has failed to provide adequate justice for survivors of child sexual abuse, in part because of the unnecessary exclusion of tendency and coincidence evidence in criminal proceedings,” Commissioner Fitzgerald said.
“Following the Royal Commission’s comprehensive inquiry, and in the context of alarmingly low conviction rates for child sexual assault offences, we were convinced of the need for change.
“I congratulate the NSW Government for leading this reform process among Uniform Evidence Law jurisdictions, which will support survivors accessing justice across the country.”
Read more about the Bill via: https://www.parliament.nsw.gov.au/bills/Pages/bill-details.aspx?pk=3732.

NSW Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres has arrived in India to build business and tourism ties with one of the world’s most dynamic economies.
Mr Ayres will meet senior leaders between 23 – 27 February and represent NSW at the Australia India Business Exchange (AIB-X), a Commonwealth-led initiative designed to deepen trade and investment with a series of events across India over several months.
“India is already the world’s fifth-largest economy and Australia’s fifth-largest export destination. It will also invest a staggering two trillion Australian dollars on infrastructure over the next five years,” Mr Ayres said.
“The importance of India on the world stage is increasing every year, which is why we’ve reconfirmed its status as a priority market under the Global NSW Strategy, expanding our representation with a Senior Trade & Investment Commissioner in Mumbai and representation in Bangalore.”
This week’s events are part of an intensive program of in-market activity designed to build on Premier Gladys Berejiklian’s visit in 2018.
As well as attending the AIB-X launch in New Delhi with Australia’s incoming High Commissioner and former NSW premier Barry O’Farrell, Mr Ayres will visit the commercial capital of Mumbai for an aviation roundtable promoting tourism connectivity, part of an extensive diary of tourism meetings designed to boost tourist numbers in NSW.
“Diversifying markets, increasing tourism links, attracting investment and growing exports in places like India is a key element of Global NSW,” Mr Ayres said.
“India’s opportunity is undeniable and it’s more important now than ever.”
As well as showcasing NSW exports and taking part in the Taste of Australia program, Mr Ayres will promote investment opportunities and work to expand tourism and technology links.
“India has enormous growth potential and the NSW Government’s participation in the AIB-X will help raise the profile of NSW companies participating and demonstrates our commitment to working with the Commonwealth Government on key international trade initiatives,” he said.