After a second COVID-interrupted year in 2021, Netball NSW has launched a fun new campaign to get participants excited ahead of their return to the netty court.
Entitled It’s Gotta Be Netball, the campaign focuses on the fun and friendship of being a part of the netball community, which remains one of the leaders in the grassroots sport across NSW and Australia.
The campaign aims to encourage the wider community to return to, or start playing the game we all love and to support Clubs and Associations across the state to drive registrations and engagement.
It came about following extensive brand strategy work undertaken throughout 2021, incorporating valuable feedback from the netball community.
Netball NSW CEO Tain Drinkwater acknowledged the past two years had been challenging, but said the gradual re-opening and mass vaccination of NSW gave great cause for optimism – and this campaign is the epitome of that:
“Netball competitions across the state have been hit hard by COVID impacts over the past two years but in 2022 we want to get everyone back on the court playing the game we love,” she said.
“I think this campaign illustrates the optimism we can now feel. Through bright and colourful imagery and photos, It’s Gotta Be Netball showcases and reminds everyone about the joy and friendship that being involved in netball offers kids, teens and adults.
“Netball is all about welcoming everyone to have fun, enjoy fitness and to belong to this wonderful tribe of likeminded people. I can’t wait to see our Clubs and Associations get behind this, and also look forward to seeing the new people it brings to the game.”
The state-wide campaign will be seen and heard across metro and regional areas on radio, outdoor signage, websites and social media.
The official campaign launched today, Monday, 17 January and will run for six weeks
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